Over the last year we have been working with the Parker Chamber of Commerce on their largest signature event, Parker Days - it is a festival with 34 years history and a great following from the community.
Over the years the festival has expanded and changed, as so many do, with more people attending, more booths, different building projects and more and the question is always "how do we get the crowd to go to all of the places on the festival grounds?"
At this summer's festival we used street performers to help us move and manipulate where the crowd went at different times of the event. We added three Busker's Stages (street performers like Kate The Great) and a Community Stage in key locations on the grounds where we wanted to have people stay longer, or go to for a period of time, so that attendees could see the different vendors and at the same time be entertained at the event.
We know we were successful in this promotion because we got a lot of great feedback from the booth vendors about how busy they were, from the attendees about how they liked the entertainment, and from the entertainers themselves.
In a future blog post we will share more ideas about how to make this happen in different ways at an event, but as the planners we are always looking for new ways to make entertainment and crowd control seem natural.
Over the years the festival has expanded and changed, as so many do, with more people attending, more booths, different building projects and more and the question is always "how do we get the crowd to go to all of the places on the festival grounds?"
At this summer's festival we used street performers to help us move and manipulate where the crowd went at different times of the event. We added three Busker's Stages (street performers like Kate The Great) and a Community Stage in key locations on the grounds where we wanted to have people stay longer, or go to for a period of time, so that attendees could see the different vendors and at the same time be entertained at the event.
We know we were successful in this promotion because we got a lot of great feedback from the booth vendors about how busy they were, from the attendees about how they liked the entertainment, and from the entertainers themselves.
In a future blog post we will share more ideas about how to make this happen in different ways at an event, but as the planners we are always looking for new ways to make entertainment and crowd control seem natural.

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